For your neighborhood posters and newspaper ads, leave out one identifying feature in your pet's description, such as a splotch of color on the nose or extra toes. This protects you from pet-recovery scams and is a sure-proof way of verifying that someone definitely found your beloved pet.
If You Find a Lost Pet...
If you choose not to hold the missing pet, stray animals should be taken to BARC, The Humane Society as that is where owners will look first.
Here is what you need to know about bringing an animal to BARC: